Mare parte din proprietarii de afaceri caută și pun în practică diferite strategii de atragere și fidelizare a clienților. Deseori acestor proprietari de afaceri nu le este ușor să aleagă una dintre numeroasele strategii de atragere și fidelizare a clienților. De cele mai multe ori proprietarii sunt atrași de creșterea numărului de clienți, însă este mult mai important să ne menținem clientele fidele, deoarece prin fidelizarea clienților nu putem susține afacerea pe un termen mai îndelungat. Dacă începem să calculăm ne putem da seama că ne costă mai mult să atragem clienți noi decât să îi fidelizăm pe cei existenți deja.
În momentul în care ne hotărâm că acest principiu poate fi eficient nu mai avem decât să alegem dintre gama variantă a strategiilor de atragere și fidelizare a clienților.
Este un factor important să comunicăm frecvent cu clientela noastră, ca ei să simtă că ne este importantă părerea și viziunea lor. O relația apropiată între firma ta și clientela fidelă întotdeuna va fi un avantaj.
Una dintre cele mai frecvente strategii de atragere și fidelizare a clienților se întâmplă pe mai multe aplicații sau pe platforme, prin intermediul cărora atât tu poți lăsa mesaje clientelei tale, cât și ei își pot exprima părerea prin mesajul lăsat pe contul firmei, feedback.
Următoarele strategii de atragere și fidelizare a clienților sunt alese și aplicate de către proprietarii de afaceri: -lași câte un mesaj drăguț (de sărbători, de zilele de naștere și de onomastică) clienților; -o mica atenție oferită pentru clientul fidel cu zi de naștere; -înștiințare despre diferite schimbări; -vouchere cadou; -reduceri ; -card de fidelitate; -îți poți cere scuze online dacă ați avut o greșeală.
Cardul de fidelitate este o strategie de atragere și fidelizare a clienților, prin urma cărora clientela fidelă poate beneficia de puncte bonus, acumulate pe baza cumpărăturilor făcute. Cu aceste puncte bonus de pe cardul de fidelitate își pot plăti cumpărăturile cu el , sau pot beneficia de reduceri, acest lucru poate varia în funcție de regulament.
Așadar, nu mai aveți altceva de făcut decât să aplicați aceste strategii de atragere și fidelizare a clienților.
Strategii de atragere si fidelizare a clientilor 
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All six senior members of the new federal anti-corruption watchdog have accepted Qantas Chairman’s Lounge memberships as calls grow to refer Anthony Albanese over
the perks he took from the airline.
Gift disclosure logs for the National Anti-Corruption Commission (NACC) leadership positions show commissioners are all part of
Australia’s ‘most exclusive club’ the Chairman’s Lounge membership extended by invite only by the
Qantas chair.
This has raised concerns over how impartial the body would be
when dealing with Qantas matters.
If Mr Albanese has requested flight upgrades from former Qantas CEO Alan Joyce
directly, as reported in a new book, he may have fallen foul of
the strict Ministerial Code of Conduct which prohibits ministers from seeking ‘any kind of benefit’
Commissioner Paul Brereton declared Chairman’s Lounge membership
in 2023, as did the CEO Philip Reed and deputy commissioners Jaala
Hinchcliffe and Nicole Rose, Sky News reported on Wednesday.
Deputy commissioners Ben Gauntlett and Kylie Kilgour declared their membership in February 2024, which
means it was after the NACC began operation in July 2023.
NACC Commissioner Paul Brereton declared his Chairman’s Lounge membership
in 2023
Read More
Inside the exclusive hideaway for the nation’s movers and shakers,
where secret deals can be done
An NACC spokesperson confirmed the Commissioner, three deputy commissioners
and CEO are members of the Chairman’s lounge.
‘This does not impact the integrity of the Commission,’
the spokesman said.
‘Each of the statutory office holders has made appropriate declarations in regards to Chairman’s lounge membership in the NACC
Gifts and Benefits register.
‘Qantas is not a Commonwealth agency within the Commission’s jurisdiction.’
Opposition Leader Peter Dutton and his deputy Sussan Ley have said the Prime Minister should refer himself
to the NACC over 22 upgrades and extra Chairman’s Lounge memberships received from Qantas.
An insight into the type of service offered by the Chairman’s Lounges was offered by a job ad posted on employment site Indeed for the one at Canberra
Airport.
The ad, placed by hotel group Accor that Qantas contracts to run the lounges, stated they were seeking ‘a highly motivated Food & Beverage Attendant to join our experienced and professional Front of House team’.
‘This role is based within the Chairman’s Lounge, a small fine dining restaurant and lounge
area that offers an a la carte menu designed by Neil Perry
Consulting,’ the ad states.
‘Service is discrete yet attentive, providing friendly and efficient food and beverage offerings that meets our passengers’ expectations.’
The Qantas Chairman’s Lounge (pictured Sydney Airport) has been described as Australia’s most exclusive club
Former Qantas CEO Alan Joyce proudly walks the red carpet with one arm around the prime minister and
the other around his partner Jodie Haydon
A job ad for the Canberra Qantas Chairman’s Lounge sets out the requirements to
serve the high and mighty
Applicants must ‘have experience working in a fine dining environment and
the ability to work a seven- day rotating roster.
The claims Albanese received 22 upgrades from economy when booking Qantas flight by
personally requesting them from Mr Joyce are made in a new
book The Chairman’s Lounge by former Australian Financial Review columnist Joe
Aston.
Aston alleged Mr Albanese directly contacted Mr Joyce while in his various parliamentary jobs, which included Minister for Transport to ask for special upgrades that only the CEO could dole out for himself
or his family.
According to unnamed Qantas ‘insiders’ 11 of the 22 flights Mr Albanese
received upgrades for were ‘privately funded’ and included overseas trips to Rome, London, Los Angeles
and Honolulu.
The book also revealed that as well as son Nathan having a ‘plus
one’ Chairman’s Lounge membership Mr Albanese’s partner Jodie Haydon did as well.
Mr Albanese insisted on Tuesday that all were ‘declared in the appropriate way’.
WHAT IS THE QANTAS CHAIRMAN’S CLUB?
The Qantas Chairman’s Lounge is an invitation-only club approved by the company
chairman, with the guest list a closely-guarded secret.
It has been dubbed ¿the most exclusive club in the country¿ and comes
with a distinct black card.
Members include senior-ranking MPs including ministers, state
premiers and the Prime Minister, leaders of major unions and sporting groups,
Qantas ambassadors, selected A-list celebrities, major corporate figures and high-profile media personalities.
The clubs can be found in Sydney, Melbourne, Canberra, Brisbane, Perth and Adelaide
but are not signed, you have to know where to
look.
Inside you will find expensive wood and brass furnishings,
wool carpet and marble flooring all bathed in natural light.
Members enjoy fine à la carte dining with a complimentary premium array of
beers, spirits and Australian wines. Wine bottles are often given as departing gift
Facilities may also include spas, showers and an assortment of books and magazines.
Members may bring in two guests at a time.
Lounge attendants personally alert you when your flight is to board
and your personal preferences are logged for each flight.
Membership also entitles you to first-class facilities at Qantas partner airlines.
Soure: Executive Traveller
Anthony AlbaneseQantas
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